Social Media Manager

About the Role

Bayaroo's social presence should feel like following your most adventurous friend — someone who only shares genuinely great travel moments. You'll build and manage that presence: writing captions, directing shoots, managing creators, and building a loyal tribe of Indian travellers.

What You'll Do

• Own and grow Bayaroo's presence on Instagram, YouTube Shorts, and LinkedIn
• Plan and execute a monthly content calendar aligned with campaign and seasonal themes
• Write engaging, on-brand captions and direct short-form video shoots
• Manage relationships with travel influencers and UGC creators
• Respond to comments and DMs, building genuine community engagement
• Monitor analytics — reach, saves, shares, follower growth — and iterate accordingly
• Collaborate with the brand designer to ensure visual consistency

What We're Looking For

• 2+ years of social media management experience with measurable growth results
• Deep understanding of Instagram algorithm, Reels best practices, and content formats
• Strong visual eye — ability to direct photo/video shoots and brief creators effectively
• Excellent written Hindi and English for captions and community management
• Comfort with social analytics tools (Meta Business Suite, YouTube Analytics)
• Portfolio of accounts or campaigns you've managed with documented results

Nice to Have

Not required, but you'll stand out if you have any of these.

• Video editing skills (CapCut, Reels in-app, or Premiere Rush)
• Experience in travel, lifestyle, or hospitality content
• Network of travel influencers or micro-creator relationships
• Photography skills for on-the-fly content capture