Bayaroo
All open positions
MarketingHybridFull-time

Social Media Manager

Bangalore / Remote Marketing Full-time
Content StrategyCommunity BuildingInstagramReels

About the Role

Bayaroo's social presence should feel like following your most adventurous friend — someone who only shares genuinely great travel moments. You'll build and manage that presence: writing captions, directing shoots, managing creators, and building a loyal tribe of Indian travellers.

What You'll Do

  • Own and grow Bayaroo's presence on Instagram, YouTube Shorts, and LinkedIn
  • Plan and execute a monthly content calendar aligned with campaign and seasonal themes
  • Write engaging, on-brand captions and direct short-form video shoots
  • Manage relationships with travel influencers and UGC creators
  • Respond to comments and DMs, building genuine community engagement
  • Monitor analytics — reach, saves, shares, follower growth — and iterate accordingly
  • Collaborate with the brand designer to ensure visual consistency

What We're Looking For

  • 2+ years of social media management experience with measurable growth results
  • Deep understanding of Instagram algorithm, Reels best practices, and content formats
  • Strong visual eye — ability to direct photo/video shoots and brief creators effectively
  • Excellent written Hindi and English for captions and community management
  • Comfort with social analytics tools (Meta Business Suite, YouTube Analytics)
  • Portfolio of accounts or campaigns you've managed with documented results

Nice to Have

Not required, but you'll stand out if you have any of these.

  • Video editing skills (CapCut, Reels in-app, or Premiere Rush)
  • Experience in travel, lifestyle, or hospitality content
  • Network of travel influencers or micro-creator relationships
  • Photography skills for on-the-fly content capture

About Bayaroo

Bayaroo is India's platform for authentic travel — connecting curious travellers with real local experiences, unique stays, and the hidden corners of India that most guidebooks miss. We're an early-stage startup backed by a small, passionate team building something that genuinely matters for Indian tourism and the communities it supports.

Apply for this role

Takes 5 minutes. No cover letter templates, please.

+91

Your details will open your email app pre-filled. We'll respond via careers@bayaroo.com within 5 business days.

Bayaroo — India's Rural & Off-Beat Travel Super App